In our series of brand new adverts, Ant and Dec lift the lid on Morrisons 'difference' -- the real craft skills and expertise in our stores!

The Geordie duo's co-stars come direct from Morrisons stores to our screens to demonstrate to the celebrity pair (and the viewing nation) the traditional skills found at our Market Street counters.

In this advert we see Antony Ward, Morrisons Knottingley Butcher, take viewers from farm to store where he demonstrates his Academy trained skills and expertise.